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The web page had the following in the site, "Centexpress has over 15 years experience specialising in urgent, on-demand courier services in Melbourne." We saw that the web site stated " We dont rely on a GPS to get around - we know Melbourne like the back of our motorcycle glove." It also said " Our comprehensive vehicle fleet can handle deliveries of all shapes and sizes, from lightweight documents to items weighing up to 1000kg. We offer three levels of service priority - fast, faster and fastest! We know Melbourne. Wed like to get to know you too!." The header had Couriers Melbourne as the highest ranking optimized keyword. This keyword is followed by Courier services melbourne, melbourne, and Courier delivery melbourne which isn't as urgent as Couriers Melbourne. The other words central-staging.hubsystems.com.au uses is Courier company melbourne.